Going digital in Indonesia: FUSO distributor begins innovative online sales approach amid COVID-19

FUSO distributor PT Krama Yudha Tiga Berlian Motors (KTB) is now collaborating with its dealer network to sell trucks and buses online for easy access amidst coronavirus-related restrictions. Customers in Indonesia are now able to purchase a FUSO truck on Tokopedia, the largest online marketplace platform in the country.

KTB launched the official FUSO store on Tokopedia earlier this month. All models and variants available locally can now be purchased through Indonesia’s most accessed e-commerce service, which 1 in 3 Indonesians are said to visit every month.* This is the first time that new vehicles sales can be conducted completely online within a major market for the FUSO brand. The Tokopedia account is currently connected to 22 dealer groups within the KTB sales network, covering about 85 percent of the local dealer network.

The launch of online retail activities is part of KTB’s commitment to provide easy access to customers in the midst of the COVID-19 pandemic and related social distancing measures.

Customers are free to choose between in-store pickup or delivery when purchasing a truck or bus through Tokopedia. Reception among customers has so far been positive.

FUSO trucks such as the light-duty Canter (locally known as FUSO Colt) and the medium-duty Fighter sold in Indonesia are shipped as knock-down kits (KD) from the FUSO plant in Kawasaki, Japan, before they are locally assembled in East Jakarta. KTB sells vehicles in Indonesia according to the „build to stock model”, which allows customers to choose between preconfigured variants, making online platform sales a suitable channel. In Europe, trucks are sold according to a „build to order model“, which is too complex for online sales. KTB has been integral to the continuation of the FUSO brand’s long history in Indonesia, where it has been the market leader for the past 50 consecutive years. The Indonesian archipelago currently represents the largest export market for FUSO vehicles.

*Statistic from Tokopedia announcement: “Entering its Tenth Year, Tokopedia Stays Focused on Indonesia as a Super Ecosystem”

SOURCE: Daimler

Author: Ronald Tramp